Atlantic Cities
Videos

A Massive, Infinitely Reshapable 'Toy' in Trafalgar Square

A Massive, Infinitely Reshapable 'Toy' in Trafalgar Square
Alisa Andrasek and Jose Sanchez

Simply put, “BLOOM” is a feast for the eyes. The pavilion, which was commissioned by the Greater London Authority for the London 2012 Olympic and Paralympic games, is a spiraling neon Olympic-sanctioned pink structure constructed of individual pieces that can be reconfigured into an array of new shapes. Designed by Alisa Andrasek and Jose Sanchez from the Bartlett School of Architecture at UCL, the modular pavilion was conceived as an “urban toy” capable of fostering ”collective act[s] of imagination, search and play.”

Each of the thousand pieces which make up BLOOM can be removed from one section to be added elsewhere; while initially negligible, these small localized changes become apparent as the community engages more and more with the object. The “cells” are identical in form, but are flexible and notched with various connection points so as to allow participants to dramatically manipulate the overall form. Users may even “seed” portions of the structure to the ground to tease out functional (and not-so functional) opportunities, such as urban furniture.

BLOOM will be open August 28 in Trafalgar Square, where it will stand through the duration of the Paralympic Games and beyond, ending its run October 9.

[via creative applications]

All images copyright Alisa Andrasek and Jose Sanchez.

This post originally appeared on Architizer, an Atlantic partner site.

Ashley Wells is a Brooklyn-based intern at Architizer. All posts »

Join the Discussion