Travel Site of the Day: Airbnb Goes Hyperlocal
Airbnb launched new neighborhood guides today. These "Neighborhoods" pages are photo-heavy portraits of a place's streets, people, stores, and coffee shops, aimed to match a traveler's interests with specific parts of larger cities. Rio de Janeiro, New York, San Francisco, London, Berlin, Paris, and Washington, D.C., were included in the launch.
Each city has a homepage (see San Francisco's below), with a series of clickable tags.
Click on those tags, and you get a filtered list of neighborhoods that fit that criteria.
Click on these neighborhoods, and you're taken to descriptive photo essays shot by the 70 local photographers hired by the company. These neighborhood pages also include maps with estimated travel times to other city destinations as well as Airbnb places to stay in the neighborhood.
This launch comes a few days after the company released survey data on their San Francisco market. The report stated that 72 percent of San Francisco properties on the site were located outside where most of the city's hotels are concentrated. It also reported that Airbnb guests spent 60 percent of their expenditures in the neighborhood where they stayed.
All images are screenshots from the website, courtesy of Airbnb.