Topic: branding
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Worst. Olympic. Slogan. Ever.
Sochi, Russia is "Hot. Wintry. Yours."
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The Big Fix
Does Neighborhood Rebranding Work?
Three international case studies illustrate the challenges of re-naming a place.
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Olympics 2012
Spoofs, Send-ups, and Other Taunts for London's Brand Police
The London Games have been an exercise in image control, but that has only encouraged the jokers.
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Olympics 2012
The Pettiness of Olympic Branding
The micromanaged brand protection strategies of the International Olympic Committee are going down about as well as you’d expect with the home crowd in London.
